PLANNING THE ESTABLISHMENT OF THE NAIL ART STUDIO “ELINAILED” BUSINESS
Abstract
Business plan “Elinailed” is a business that focuses on nail art services that prioritize excellent service, comfort and quality. The services offered include nail art, manicure, pedicure, NFC LED Nail, and exclusive nail care. This research aims to analyze the feasibility of establishing Elinailed business planning as a nail art studio by identifying market, marketing, operational planning, and financial aspects. It is expected that this business will be able to compete in the increasingly tight beauty industry. This research also evaluates financial aspects such as Payback Period (PP), Net Present Value (NPV), Internal Rate of Return (IRR), Break Event Point (BEP), Benefit and Cost Ratio (B/C Ratio) or Profitability Index to ensure the sustainability of this business. The results indicate that “Elinailed” has a significant market opportunity with a wide range of target consumers, especially among women who pay attention to their appearance. With the implementation of appropriate marketing strategies and effective management, Elinailed is expected to show sustainable growth and have a real positive impact on the beauty industry.
References
Foeh, J. E. H. J. (2020). Perencanaan Bisnis (Business Plan) Aplikasindalam Bidang Sumberdaya Alam.
Hiong, C. (2024). Keterikatan Perempuan dengan Kecantikan. Bincang Perempuan. https://bincangperempuan.com/keterikatan-perempuan-dengan-kecantikan/
Kasmir. (2014). Kewirausahaan. PT Rajagrafindo Persada.
Kasmir, J. (2017). Studi kelayakan bisnis. Jakarta: Kencana Prenada Media Group.
Keller, K. (2016). Marketing Manajement 15th edition. In Pearson Educate Limited.
Krisnawati, M., Cahyono, A., Syarif, I., Naam, F., & Ariyanti, E. E. (2022). Nail Art : Sejarah, Bentuk, Warna dan Teknik Pembuatannya. Prosiding Seminar Nasional Pascasarjana, 01–05. http://pps.unnes.ac.id/prodi/prosiding-pascasarjana-unnes/
Mardiah, A. (2010). Pengaruh Penampilan Modis Terhadap Pengembangan Karir Karyawan Perempuan Pada Bank Danamon Cabang Pekanbaru. Marwah: Jurnal Perempuan, Agama Dan Jender, 9(2), 134. https://doi.org/10.24014/marwah.v9i2.477
Munjiati Munawaroh, Hasnah Rimiyati, L. H. (2016). Perencanaan Bisnis. In Perencanaan Bisnis. https://doi.org/10.52931/t4b17/2022
Rangkuti, F. (2009). rangkuti - swot.pdf.
Robbins, S. P., & Coulter, M. (2003). Manajement 7th Ed. Upper Saddle River, NJ: Prentice Hall.
Statista. (2024). Nails - Indonesia. Statista. https://www.statista.com/outlook/emo/beauty-personal-care/cosmetics/nails/indonesia?currency=USD
Umar, H. (2003). Studi Kelayakan Bisnis. PT. Gramedia Pustaka Utama, Jakarta.
