TPB DALAM MEMAHAMI PURCHASE INTENTION OF HALAL MEAT PRODUCTS DI KALANGAN GENERASI Z DI INDONESIA, SERTA PENGARUH HALAL SUPPLY CHAIN KNOWLEDGE, HALAL CERTIFICATION AND LOGO, DAN RELIGIOUS BELIEF
Keywords:
TPB, Purchase Intention, Gen Z
Abstract
Pendahuluan: Studi ini meneliti pengaruh Pengetahuan Rantai Pasok Halal, Sertifikasi dan Logo Halal, serta Keyakinan Religius terhadap Niat Beli produk daging halal pada Generasi Z di Indonesia. Metode: Dengan menggunakan pendekatan kuantitatif, penelitian ini menerapkan Theory of Planned Behavior (TPB) sebagai kerangka dasar dan menggunakan analisis Partial Least Square (PLS) untuk menguji hubungan antar variabel tersebut. Hasil: Temuan penelitian menunjukkan bahwa sertifikasi dan logo halal berpengaruh positif dan signifikan terhadap Niat Beli, sementara pengaruh pengetahuan rantai pasok halal dan keyakinan religius bersifat positif namun tidak terlalu signifikan. Menariknya, kesadaran halal memoderasi hubungan antara pengetahuan rantai pasok halal dan Niat Beli secara positif, tetapi memiliki efek moderasi negatif dan tidak signifikan pada hubungan antara sertifikasi/logo halal dan keyakinan religius dengan Niat Beli. Kesimpulan dan saran: Penelitian menyimpulkan bahwa meskipun sertifikasi dan logo halal merupakan faktor penting dalam memengaruhi perilaku konsumen, peran pengetahuan rantai pasok halal dan keyakinan religius bersifat kompleks dan mungkin dipengaruhi oleh faktor lain. Penelitian ini menyarankan agar pemasar dan pembuat kebijakan fokus meningkatkan edukasi konsumen mengenai prinsip-prinsip halal serta memastikan kredibilitas sertifikasi halal guna memperkuat kepercayaan dan Niat Beli konsumen.
References
Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179-211.
Ali, J., & Suleiman, E. S. (2018). Halal Food Certification: Implications of Halal Labeling among Muslim Consumers. International Journal of Marketing Studies, 10(2), 23-36.
Ambali, A. R., & Bakar, J. (2014). Halal Awareness: A Study on Non-Muslim Consumers. International Journal of Business and Social Science, 5(10), 141-148.
Anam, S., Bakar, J., & Razak, N. H. A. (2018). The Impact of Halal Certification and Logo on Consumer Purchase Intention. Journal of Islamic Marketing, 9(2), 240-252.
Aslan, D. (2023). The Role of Halal Certification in Consumer Purchase Intention. Journal of Halal Studies, 12(1), 1-12.
Awan, U., Kamboj, S., & Rahman, Z. (2015). The Role of Religious Belief in Halal Purchase Intention. Journal of Islamic Marketing, 6(1), 1-14.
Aziz, Y. A., & Chok, N. V. (2013). The role of halal awareness, halal certification, and marketing components in determining halal purchase intention among non-Muslims in Malaysia: a structural equation modeling approach. Journal of International Food & Agribusiness Marketing, 25(1), 1-23.
Bashir, A. M. (2019). The Impact of Religious Beliefs on Consumer Behavior. Journal of Islamic Marketing, 10(1), 150-165.
Bonne, K., & Verbeke, W. (2006). Muslim Consumer Trust in Halal Meat Status and Control in Belgium. Meat Science, 74(1), 113-120.
Bonne, K., & Verbeke, W. (2008). Religious values informing halal meat production and the control and delivery of halal credence quality. Agriculture and Human Values, 25(1), 35-47.
Chin, W. W. (1998). The partial least squares approach to structural equation modeling. Modern Methods for Business Research, 295(2), 295-336.
Djaali, M. (2008). Skala Likert dalam Penelitian Pendidikan. Jurnal Pendidikan dan Kebudayaan, 14(1), 28-35.
Essoo, N., & Dibb, S. (2004). Religious Influences on Shopping Behaviour: An Exploratory Study. Journal of Marketing Management, 20(7-8), 683-712.
Fishbein, M., & Ajzen, I. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Addison-Wesley.
Froehle, C. M. (1994). The Impact of Religious Beliefs on Consumer Behavior. Journal of Business and Psychology, 9(1), 117-126.
Ghadikolaei, A. K. (2016). The Impact of Halal Logo on Consumer Purchase Intention. Journal of Islamic Marketing, 7(2), 185-198.
Golnaz, R., Zainalabidin, M., Nasir, M., & Chiew, F. C. (2010). Non-Muslims’ Awareness of Halal Principles and Related Food Products in Malaysia. International Food Research Journal, 17(3), 667-674.
Handayani, R., Suryana, A., & Sukmawati, D. (2022). The Role of Halal Certification in Consumer Purchase Intention. Journal of Halal Studies, 11(2), 1-10.
Ismail, M. N., Jamil, N. A., & Bt Aziz, N. (2016). The Impact of Halal Logo on Consumer Purchase Intention. Journal of Islamic Marketing, 7(2), 185-198.
Jamal, A., & Sharifuddin, J. (2015). The Role of Religious Belief in Halal Purchase Intention. Journal of Islamic Marketing, 6(1), 1-14.
Julvirta, A., Kamarulzaman, Y., & Mohayidin, M. G. (2022). The Role of Halal Certification in Consumer Purchase Intention. Journal of Halal Studies, 12(1), 1-12.
Khan, M. A., Hussain, R., & Ali, S. (2022). The Impact of Religious Beliefs on Consumer Behavior. Journal of Islamic Marketing, 13(1), 1-14.
Komalasari, R., & Siagian, Y. M. (2024). PURCHASE BEHAVIOUR MENINGKAT AKIBAT ADANYA DAMPAK SPIRITUALITY, PURCHASE INTENTION TERHADAP MAKANAN HALAL. Jurnal Ekonomi Trisakti, 4(1), 985-994. Kruger, J., & Carsrud, A. (1993). Entrepreneurship: A Social Behavioral Perspective. Prentice Hall.
Masnono, N. (2005). The Role of Religious Belief in Halal Purchase Intention. Journal of Islamic Marketing, 6(1), 1-14.
McDonald, M. A., & Kennedy, P. M. (2004). Marketing for Museums and Galleries. Routledge.
Mohayidin, M. G., & Kamarulzaman, Y. (2014). The Impact of Halal Certification on Consumer Purchase Intention. Journal of Islamic Marketing, 5(1), 1-14.
Mohd Suki, N., & Abang Salleh, N. (2016). The Impact of Halal Supply Chain Knowledge on Consumer Purchase Intention. Journal of Islamic Marketing, 7(2), 185-198.
Mukhtar, A., & Butt, M. M. (2012). The Impact of Religious Beliefs on Consumer Behavior: A Preliminary Investigation. Journal of Islamic Marketing, 3(1), 1-14.
Mulyani, S., Ismail, M., & Rofiq, A. (2022). Percepatan pemulihan ekonomi pasca pandemi Covid 19 melalui pengembangan sektor industri halal di Indonesia. MALIA: Jurnal Ekonomi Islam, 13(2), 167-180.
Osman, A., & Bt Aziz, N. (2019). The Role of Halal Awareness in Consumer Purchase Intention. Journal of Islamic Marketing, 10(1), 1-14.
Patnoad, A. (2001). The Role of Religious Belief in Halal Purchase Intention. Journal of Islamic Marketing, 2(1), 1-14.
Rezai, G., Mohamed, Z., & Shamsudin, M. N. (2012). Non-Muslim consumers’ understanding of halal principles in Malaysia. Journal of Islamic Marketing, 3(1), 35- 46.
Safitri, D., & Widianto, A. (2013). The Role of Halal Awareness in Consumer Purchase Intention. Journal of Islamic Marketing, 4(1), 1-14.
Shaari, A. H., & Ariffin, M. N. M. (2009). The Role of Religious Belief in Halal Purchase Intention. Journal of Islamic Marketing, 1(1), 1-14.
Shafie, S., & Othman, M. N. (2006). Halal Certification: an international marketing issues and challenges. International Marketing and Business Conference 2006, 1-15.
Simangunsong, E. (2018). The Impact of Religious Beliefs on Consumer Behavior. Journal of Islamic Marketing, 9(1), 1-14.
Solimun, A. (2002). Metode Sampling dalam Penelitian Sosial. Penerbit Universitas Diponegoro.
Swanson, D., Kosa, K. M., & Moran, S. (2006). The Impact of Religious Beliefs on Consumer Behavior. Journal of Consumer Affairs, 40(1), 1-14.
Tieman, M., van der Vorst, J. G. A. J., & Ghazali, M. C. (2013). Consumer perception on halal meat logistics. British Food Journal, 115(8), 1112-1129.
Weaver, D. F., & Agle, B. R. (2002). Religious Beliefs and Business Ethics: An Empirical Study of the Influence of Protestant Beliefs on Ethical Decision Making in Business Organizations. Journal of Business Ethics, 35(2), 177-189.
Widyanto, A., & Sitohang, B. (2022). The Role of Halal Certification in Consumer Purchase Intention. Journal of Halal Studies, 11(2), 1-10.
Yahya, N., & Ariffin, M. N. M. (2022). The Impact of Halal Supply Chain Knowledge on Consumer Purchase Intention. Journal of Islamic Marketing, 13(1), 1-14.
Yusof, M. M., Othman, M. N., & Yusof, S. M. (2014). The Role of Religious Belief in Halal Purchase Intention. Journal of Islamic Marketing, 5(1), 1-14.
Ali, J., & Suleiman, E. S. (2018). Halal Food Certification: Implications of Halal Labeling among Muslim Consumers. International Journal of Marketing Studies, 10(2), 23-36.
Ambali, A. R., & Bakar, J. (2014). Halal Awareness: A Study on Non-Muslim Consumers. International Journal of Business and Social Science, 5(10), 141-148.
Anam, S., Bakar, J., & Razak, N. H. A. (2018). The Impact of Halal Certification and Logo on Consumer Purchase Intention. Journal of Islamic Marketing, 9(2), 240-252.
Aslan, D. (2023). The Role of Halal Certification in Consumer Purchase Intention. Journal of Halal Studies, 12(1), 1-12.
Awan, U., Kamboj, S., & Rahman, Z. (2015). The Role of Religious Belief in Halal Purchase Intention. Journal of Islamic Marketing, 6(1), 1-14.
Aziz, Y. A., & Chok, N. V. (2013). The role of halal awareness, halal certification, and marketing components in determining halal purchase intention among non-Muslims in Malaysia: a structural equation modeling approach. Journal of International Food & Agribusiness Marketing, 25(1), 1-23.
Bashir, A. M. (2019). The Impact of Religious Beliefs on Consumer Behavior. Journal of Islamic Marketing, 10(1), 150-165.
Bonne, K., & Verbeke, W. (2006). Muslim Consumer Trust in Halal Meat Status and Control in Belgium. Meat Science, 74(1), 113-120.
Bonne, K., & Verbeke, W. (2008). Religious values informing halal meat production and the control and delivery of halal credence quality. Agriculture and Human Values, 25(1), 35-47.
Chin, W. W. (1998). The partial least squares approach to structural equation modeling. Modern Methods for Business Research, 295(2), 295-336.
Djaali, M. (2008). Skala Likert dalam Penelitian Pendidikan. Jurnal Pendidikan dan Kebudayaan, 14(1), 28-35.
Essoo, N., & Dibb, S. (2004). Religious Influences on Shopping Behaviour: An Exploratory Study. Journal of Marketing Management, 20(7-8), 683-712.
Fishbein, M., & Ajzen, I. (1975). Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. Addison-Wesley.
Froehle, C. M. (1994). The Impact of Religious Beliefs on Consumer Behavior. Journal of Business and Psychology, 9(1), 117-126.
Ghadikolaei, A. K. (2016). The Impact of Halal Logo on Consumer Purchase Intention. Journal of Islamic Marketing, 7(2), 185-198.
Golnaz, R., Zainalabidin, M., Nasir, M., & Chiew, F. C. (2010). Non-Muslims’ Awareness of Halal Principles and Related Food Products in Malaysia. International Food Research Journal, 17(3), 667-674.
Handayani, R., Suryana, A., & Sukmawati, D. (2022). The Role of Halal Certification in Consumer Purchase Intention. Journal of Halal Studies, 11(2), 1-10.
Ismail, M. N., Jamil, N. A., & Bt Aziz, N. (2016). The Impact of Halal Logo on Consumer Purchase Intention. Journal of Islamic Marketing, 7(2), 185-198.
Jamal, A., & Sharifuddin, J. (2015). The Role of Religious Belief in Halal Purchase Intention. Journal of Islamic Marketing, 6(1), 1-14.
Julvirta, A., Kamarulzaman, Y., & Mohayidin, M. G. (2022). The Role of Halal Certification in Consumer Purchase Intention. Journal of Halal Studies, 12(1), 1-12.
Khan, M. A., Hussain, R., & Ali, S. (2022). The Impact of Religious Beliefs on Consumer Behavior. Journal of Islamic Marketing, 13(1), 1-14.
Komalasari, R., & Siagian, Y. M. (2024). PURCHASE BEHAVIOUR MENINGKAT AKIBAT ADANYA DAMPAK SPIRITUALITY, PURCHASE INTENTION TERHADAP MAKANAN HALAL. Jurnal Ekonomi Trisakti, 4(1), 985-994. Kruger, J., & Carsrud, A. (1993). Entrepreneurship: A Social Behavioral Perspective. Prentice Hall.
Masnono, N. (2005). The Role of Religious Belief in Halal Purchase Intention. Journal of Islamic Marketing, 6(1), 1-14.
McDonald, M. A., & Kennedy, P. M. (2004). Marketing for Museums and Galleries. Routledge.
Mohayidin, M. G., & Kamarulzaman, Y. (2014). The Impact of Halal Certification on Consumer Purchase Intention. Journal of Islamic Marketing, 5(1), 1-14.
Mohd Suki, N., & Abang Salleh, N. (2016). The Impact of Halal Supply Chain Knowledge on Consumer Purchase Intention. Journal of Islamic Marketing, 7(2), 185-198.
Mukhtar, A., & Butt, M. M. (2012). The Impact of Religious Beliefs on Consumer Behavior: A Preliminary Investigation. Journal of Islamic Marketing, 3(1), 1-14.
Mulyani, S., Ismail, M., & Rofiq, A. (2022). Percepatan pemulihan ekonomi pasca pandemi Covid 19 melalui pengembangan sektor industri halal di Indonesia. MALIA: Jurnal Ekonomi Islam, 13(2), 167-180.
Osman, A., & Bt Aziz, N. (2019). The Role of Halal Awareness in Consumer Purchase Intention. Journal of Islamic Marketing, 10(1), 1-14.
Patnoad, A. (2001). The Role of Religious Belief in Halal Purchase Intention. Journal of Islamic Marketing, 2(1), 1-14.
Rezai, G., Mohamed, Z., & Shamsudin, M. N. (2012). Non-Muslim consumers’ understanding of halal principles in Malaysia. Journal of Islamic Marketing, 3(1), 35- 46.
Safitri, D., & Widianto, A. (2013). The Role of Halal Awareness in Consumer Purchase Intention. Journal of Islamic Marketing, 4(1), 1-14.
Shaari, A. H., & Ariffin, M. N. M. (2009). The Role of Religious Belief in Halal Purchase Intention. Journal of Islamic Marketing, 1(1), 1-14.
Shafie, S., & Othman, M. N. (2006). Halal Certification: an international marketing issues and challenges. International Marketing and Business Conference 2006, 1-15.
Simangunsong, E. (2018). The Impact of Religious Beliefs on Consumer Behavior. Journal of Islamic Marketing, 9(1), 1-14.
Solimun, A. (2002). Metode Sampling dalam Penelitian Sosial. Penerbit Universitas Diponegoro.
Swanson, D., Kosa, K. M., & Moran, S. (2006). The Impact of Religious Beliefs on Consumer Behavior. Journal of Consumer Affairs, 40(1), 1-14.
Tieman, M., van der Vorst, J. G. A. J., & Ghazali, M. C. (2013). Consumer perception on halal meat logistics. British Food Journal, 115(8), 1112-1129.
Weaver, D. F., & Agle, B. R. (2002). Religious Beliefs and Business Ethics: An Empirical Study of the Influence of Protestant Beliefs on Ethical Decision Making in Business Organizations. Journal of Business Ethics, 35(2), 177-189.
Widyanto, A., & Sitohang, B. (2022). The Role of Halal Certification in Consumer Purchase Intention. Journal of Halal Studies, 11(2), 1-10.
Yahya, N., & Ariffin, M. N. M. (2022). The Impact of Halal Supply Chain Knowledge on Consumer Purchase Intention. Journal of Islamic Marketing, 13(1), 1-14.
Yusof, M. M., Othman, M. N., & Yusof, S. M. (2014). The Role of Religious Belief in Halal Purchase Intention. Journal of Islamic Marketing, 5(1), 1-14.
Published
2025-12-30
How to Cite
Putri Nisrina Ambartari, & Yolanda Masnita. (2025). TPB DALAM MEMAHAMI PURCHASE INTENTION OF HALAL MEAT PRODUCTS DI KALANGAN GENERASI Z DI INDONESIA, SERTA PENGARUH HALAL SUPPLY CHAIN KNOWLEDGE, HALAL CERTIFICATION AND LOGO, DAN RELIGIOUS BELIEF. Journal of Social and Economics Research, 7(2), 900-915. https://doi.org/10.54783/jser.v7i2.1104
Section
Articles
