Mutiara NKS, Istiharini. THE INFLUENCE OF BOYBAND RIIZE AS A CELEBRITY ENDORSER ON CONSUMERS’ PURCHASE INTENTION TOWARD ETUDE PRODUCTS. JSER [Internet]. 2025Jul.22 [cited 2025Aug.2];7(2):16-. Available from: https://idm.or.id/JSER/index.php/JSER/article/view/968