WORK ENGAGEMENT PADA KARYAWAN KONTRAK BAGIAN SALES: BAGAIMANA PERANAN JOB DEMANDS?
Keywords:
Job Demands, Work Engagement, Karywan Kontrak, Karyawan Sales
Abstract
Tujuan penelitian ini untuk mengetahui peranan job demands terhadap work engagement pada karyawan kontrak bagian sales. Teknik pengambilan data penelitian menggunakan convenience sampling dengan jumlah 419 partisipan yang bekerja sebagai karyawan kontrak posisi sales di Jabodetabek. Job demands diukur menggunakan Job Demands-Resources (JDR) Questionnaire, sementara work engagement diukur dengan Utrecht Work Engagement Scale-9 (UWES-9). Teknik analisis yang dilakukan untuk menguji hipotesis adalah uji regresi linier. Hasil yang diperoleh memilki nilai nilai β= 0.793, p < .001, dan R2 = 0.628, sehingga terdapat 62.8% peran job demands yang signifikan terhadap work engagement.
References
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Schaufeli, W. (2004). Job demands, job resources, and their relationship with burnout and engagement: A multi‐sample study. Journal of Organizational Behavior. 25. 293 - 315. https://doi.org/10.1002/job.248
Scully-Russ, E., & Torraco, R. (2019). The changing nature and organization of work: An integrative review of the literature. Human Resource Development Review, 19, 153448431988639. https://doi.org/10.1177/1534484319886394
Bakker, A.B. & Demerouti, E. (2014). Job demands – resources theory. In P.Y Chen & C.L Cooper (Eds.) Work and wellbeing: A complete reference guide, Vol III. New York, USA: John Wiley & Sons, Ltd
Chrisnatalia, M., & Farren, C. (2020). Work engagement pada wanita karir (studi desktiptif). UG Jurnal, 14, 22–27.
Effendy, Aidil & Mas'adi, Mahnun & Murtiyoko, Heri. (2021). Implementation of Digital Marketing Strategies to Increase Sales during the Covid-19 Pandemic. Kontigensi: Jurnal Ilmiah Manajemen. 9. 155-163. https://doi.org/10.56457/jimk.v9i1.108
Federman, B. (2009). Employee engagement. San Francisco, CA: Jossey-Bass.
Fukuzaki, T., & Iwata, N. (2023). Gender differences in the motivational process of the Job Demands-Resources model. Yonago Acta Med, 66(3), 326-333. https://doi.org/10.33160/yam.2023.08.001
Idris, M. A., Shee, Pay-Yee, & Syed-Yahya, S. N. N. (2023). Psychosocial work environment in Asian countries. Industrial Health, 61(4), 237–239. https://doi.org/10.2486/indhealth.61_400
Keller Center for Research. (2022). Skill discretion and work demands impact salesperson burnout and job satisfaction. Baylor University. https://kellercenter.hankamer.baylor.edu/news/story/2022/skill-discretion-and-work-demands-impact-salesperson-burnout-and-job-satisfaction
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.
Purnama, M., Rahmawati, P. I., & Yulianthini, P. (2020). Pengaruh sistem pengembangan sumber daya manusia terhadap kinerja karyawan di PT. Arta Sedana Singaraja. Prospek: Jurnal Manajemen dan Bisnis, 2(1), 101. https://doi.org/10.23887/pjmb.v2i1.26212
PwC. (2023, Agustus 2024). Asia Pacific Hopes and Fears 2023. https://www.pwc.com/id/en/media-centre/press-release/2023/english/pwc-asia-pacific-hopes-and-fears-2023-indonesian-employees-are-bullish-about-ais-potential-in-their-careers.html
Sase, F. A., & Ferdinand, A. T. (2015). Analisis pengaruh berbagai faktor terhadap customer-relationship quality sebagai upaya meningkatkan kinerja tenaga penjualan (Studi kasus pada tenaga penjualan PT. Sinar Niaga Sejahtera (SNS) Regional Jawa Tengah). Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science), 14(3), 231–253. https://doi.org/10.14710/parole.v%vi%i.1-9
Schaufeli, W. (2004). Job demands, job resources, and their relationship with burnout and engagement: A multi‐sample study. Journal of Organizational Behavior. 25. 293 - 315. https://doi.org/10.1002/job.248
Scully-Russ, E., & Torraco, R. (2019). The changing nature and organization of work: An integrative review of the literature. Human Resource Development Review, 19, 153448431988639. https://doi.org/10.1177/1534484319886394
Published
2025-01-09
How to Cite
Kyantina Alifah Annissatya, & Yohanes Budiarto. (2025). WORK ENGAGEMENT PADA KARYAWAN KONTRAK BAGIAN SALES: BAGAIMANA PERANAN JOB DEMANDS?. Journal of Social and Economics Research, 6(2), 953-966. https://doi.org/10.54783/jser.v6i2.682
Section
Articles
